Why do people search online? According to a survey commissioned by About.com, they do it for one of three reasons. They want answers, they want to be educated or they want to be inspired. Answer Me, is all about finding a quick solution to a problem or that little detail that’s niggling at your brain. [...]
Source: http://www.marketingpilgrim.com/2011/09/about-com-identifies-the-three-mindsets-of-search.html
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