Source: http://www.marketingpilgrim.com/2011/10/online-coupon-users-spend-more-to-save-more.html
Sunday, October 9, 2011
Online Coupon Users Spend More to Save More
Couponers are often viewed as cheapskates who ration toilet paper squares and dumpster dive for savings. But the reality is, couponers actually spend more money than the average web shopper and WhaleShark Media has the numbers to back it up. According to a recently published survey, conducted by Forrester Research, active couponers (those who redeemed [...]
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