Apps and Video Rise to the Top of Mobile Marketing Mix

Earlier this week, Frank took you through the MillennialMedia S.M.A.R.T report for Q2. Now I’m here with a closer look at the month of July, specifically the Post-Click Campaign Action Mix. “Watch Video” showed the biggest growth with a 69% jump month-over-month. This is likely due to the heavy push from movie studios promoting their [...]

Source: http://www.marketingpilgrim.com/2011/09/apps-and-video-rise-to-the-top-of-mobile-marketing-mix.html

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