Mobile users acquired through "incentivized" installs can be valuable, according to a new study, if managed properly. The term refers to users who download a mobile application in exchange for something else - usually in-game virtual currency or goods. Traditionally, these sorts of users are thought of as somewhat disposable, simply serving as a way to boost an app's rankings in iTunes...at least until Apple cracked down on the now-banned practice. But a new study of mobile app traffic shows that, in certain cases, incentivized traffic can outperform organic traffic. Unfortunately, given the report's source, it still leaves us with quite a bit of doubt.
Wednesday, September 7, 2011
Incentivized Installs Not All Bad, Says New Study?But Consider The Source
Mobile users acquired through "incentivized" installs can be valuable, according to a new study, if managed properly. The term refers to users who download a mobile application in exchange for something else - usually in-game virtual currency or goods. Traditionally, these sorts of users are thought of as somewhat disposable, simply serving as a way to boost an app's rankings in iTunes...at least until Apple cracked down on the now-banned practice. But a new study of mobile app traffic shows that, in certain cases, incentivized traffic can outperform organic traffic. Unfortunately, given the report's source, it still leaves us with quite a bit of doubt.
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