A Look At Twitter Users and Brand Engagement

Twitter and advertising have been strange bedfellows indeed. Originally, the service was for the geek crowd and the mere thought of commercialism was anathema amongst these folks. As the service moved more into the mainstream people have wondered how the service will make money (be careful how you define mainstream because many believe it hasn?t [...]

Source: http://www.marketingpilgrim.com/2011/09/a-look-at-twitter-users-and-brand-engagement.html

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