You already know about Verizon bringing live TV to the Xbox 360, but it turns out that was just the tip of Microsoft's great big television-related iceberg. In an effort to transform the television experience, Microsoft has struck deals with nearly 40 entertainment providers to start injecting more media into their gaming platform.Source: http://techcrunch.com/2011/10/05/microsoft-doubles-down-on-media-reveals-new-xbox-content-partners/
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