Source: http://www.marketingpilgrim.com/2011/10/millennial-media-smart-report-looks-at-the-cpg-industry.html
Wednesday, October 12, 2011
Millennial Media SMART Report Looks at the CPG Industry
Millennial Media has just released their August SMART report which this month, focuses on the Consumer Packaged Goods Industry. Alcohol brands took 42% of the ad mix for the month with Cosmetics and Hygiene next at 26%. Says Millennial: During the summer months, we saw an increase in Alcoholic Beverage advertisers taking advantage of the [...]
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