If you search for "Yelp" on Google from your mobile phone the top paid result, even above the organic result to Yelp.com, takes you to Zagat. �While it is a common practice for companies to advertise against their competitors' names in search advertising, in this case it is Google itself which is bidding for that search term and taking the top spot. �A classy move. Google bought Zagat last September to shore up its local reviews for Google Places, which is its answer to Yelp. �Google Places and Yelp have a contentious history, with Google borrowing liberally from yelp to help build up its local directory. �Now with Zagat, Google finally has a large corpus if its own review, in addition to the ones people are slowly adding to Google Places. �By redirecting some of the people who are looking for Yelp to Zagat, Google is keeping up its pattern of punching Yelp in the face every chance it gets.Source: http://feedproxy.google.com/~r/Techcrunch/~3/3R2K4eTVq1I/
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